Experience

Copywriter                                                                                               2/2022-Present

Kohl’s - Retail Company - New York, NY

• Wrote brand copy for television, streaming video and audio, company website, packaging, email and social media

  channels including Facebook, X, Threads, Instagram, Pinterest, Snapchat, Reddit and TikTok.

Freelance Content Creation Specialist                                       1/2019-2/2022

Kohl’s - Retail Company - New York, NY

Copywriter - Contract position through Aquent (6/2021-present)

• Wrote brand copy for website, streaming audio, video, email and social media channels including Facebook, Twitter, Instagram, Pinterest, Snapchat and TikTok.

Citi/Mastercard - Financial Services Company - New York, NY

Assistant Campaign Product Manager - Contract position through Aquent (2/2020-2/2021)

• Managed week-to-week communication with clients, analyzed client data and coordinated third party partners in support of Citi branded outreach campaigns enabling clients’ suppliers to accept Virtual Card as payment.

• 2020 Team Results: 41% YOY increase in supplier enablement resulting in over $1 billion in spend.

New York Life Investments - Investment Management Firm - Jersey City, NJ

Global Brand & Advertising Associate - Contract position through NextSource, Inc. (1/2019-1/2020)

• Managed design of internal and client-facing brand materials, wrote and proofread brand copy, assisted Video and Photography Director on branded content shoots, managed design of Creative Services team intranet page.

Social Media Director                                                                                  5/2017-8/2018

Gogotech - Corporate E-Commerce Company - New York, NY

• Managed social media accounts and created engaging social content for private label brands on Facebook, Twitter, Pinterest, Instagram and other emerging channels. Worked with Marketing Director to develop and enhance brand identity through social channels. 

• Created and managed digital ad campaigns through Facebook Ad Manager, Twitter Ads, Pinterest Ads, and Instagram Promotions. Utilized Google Analytics to analyze ad revenue.

• Supervised part-time staff, prepared daily weekly performance and budgeting reports, updated internal records of social media performance.

Public Relations Associate                                                                            9/2016-5/2017

ICR, LLC - Corporate Communications Firm - New York, NY

• Assisted Vice President and Account Supervisor in managing ongoing press campaigns for internationally known restaurant and lifestyle brands.

• Pitched and secured press commitments for all media platforms including print, online, radio, television. Wrote client press releases and conducted research for client initiatives.

• Supervised part-time staff, prepared daily press reports, updated internal records of client assets and media coverage.

• Proficient in Cision, Critical Mention, Wordpress, Adobe Creative Cloud, Finalcut, Microsoft Office, Keynote, Wochit, Medium, Mailchimp, Maxbulk.

Junior Account Executive                                                                              8/2015-9/2016

Shore Fire Media - Boutique Public Relations and Digital Media Firm - Brooklyn, NY

• Managed press campaigns for clients including internationally known music artists, concert venues, publishers, and technology developers.

• Pitched and secured press commitments for all media platforms including print, online, radio, television. Organized and executed client events and press days.

• Supervised part-time staff, prepared weekly press reports, updated client information and assets on Shore Fire website.

• Promoted from Publicity Coordinator position.

Intern                                                                                                             1/2015-8/2015

Popdust Inc. – New York, NY - Multimedia Company

• Wrote online content, conducted interviews, and shot photographs in a variety of cultural live events.

Associate Editor/Intern                                              6/2014-12/2014

Posture Magazine – New York, NY - Multimedia Company

• Managed weekly content calendar, copyedited articles, managed social media accounts including (Facebook, Twitter, Instagram) and weekly newsletter.

Intern                                                                                                             6/2014-8/2014

Complex Media – New York, NY - Multimedia Company

• Assisted editors with tasks including copyediting, budget formatting, content scheduling. Transcribed interviews and conducted research for Complex-affiliated site Do Androids Dance.

Education

New York University                                                                                       8/2011-5/2015

College of Arts and Sciences

New York, New York

Bachelor of Arts, double major in Journalism and Music

• Frequent contributor to school newspaper, Washington Square News