Experience
Citi/Mastercard – New York, NY 02/2020-Present
Financial Services Company
Assistant Campaign Product Manager For Virtual Card Payments (contract position through Aquent)
Managed week-to-week communication with clients, analyzed client data and coordinated third party partners in support of Citi branded outreach campaigns enabling clients’ suppliers to accept Virtual Card as payment.
2020 Team Results: 41% YOY increase in supplier enablement resulting in over $1 billion in spend.
New York Life Investments – Jersey City, NJ 01/2019-01/2020
Investment Management Firm
Global Brand & Advertising Associate (contract position through nextSource, Inc.)
Managed design of internal and client-facing brand materials, wrote and proofread brand copy, assisted Video and Photography Director on branded content shoots, managed design of Creative Services team intranet page.
Gogotech Inc. – New York, NY 05/2017- 08/2018
Corporate E-Commerce Firm
Social Media Director
Managed social media accounts and created engaging social content for private label brands on Facebook, Twitter, Pinterest, Instagram and other emerging channels. Worked with Marketing Director to develop and enhance brand identity through social channels.
Created and managed digital ad campaigns through Facebook Ad Manager, Twitter Ads, Pinterest Ads, and Instagram Promotions. Utilized Google Analytics to analyze ad revenue.
Supervised part-time staff, prepared daily weekly performance and budgeting reports, updated internal records of social media performance.
ICR, LLC – New York, NY 09/2016 - 05/2017
Corporate Communications Firm
Public Relations Associate
Assisted Vice President and Account Supervisor in managing ongoing press campaigns for internationally known restaurant and lifestyle brands.
Pitched and secured press commitments for all media platforms including print, online, radio, television. Wrote client press releases and conducted research for client initiatives.
Supervised part-time staff, prepared daily press reports, updated internal records of client assets and media coverage.
Proficient in Cision, Critical Mention, Wordpress, Adobe Creative Cloud, Finalcut, Microsoft Office, Keynote, Wochit, Medium, Mailchimp, Maxbulk.
Shore Fire Media – New York, NY 08/2015- 9/2016
Boutique Public Relations and Digital Media Firm
Junior Account Executive
Managed press campaigns for clients including internationally known music artists, concert venues, publishers, and technology developers.
Pitched and secured press commitments for all media platforms including print, online, radio, television. Organized and executed client events and press days.
Supervised part-time staff, prepared weekly press reports, updated client information and assets on Shore Fire website.
Promoted from Publicity Coordinator position.
Popdust Inc. – New York, NY 01/2015- 8/2015
Multimedia online platform with a focus on pop music and culture
Intern
Wrote online content, conducted interviews, and shot photographs in a variety of cultural live events.
Posture Magazine – New York, NY 06/2014- 12/2014
Online Arts Publication focusing on identity and the human experience
Associate Editor/Intern
Managed weekly content calendar, copyedited articles, managed social media accounts including (Facebook, Twitter, Instagram) and weekly newsletter.
Complex Media – New York, NY 06/2014- 08/2014
Multimedia platform focusing on lifestyle and entertainment for young male consumers
Intern
Assisted editors with tasks including copyediting, budget formatting, content scheduling. Transcribed interviews and conducted research for Complex-affiliated site Do Androids Dance.
Education
New York University 08/2011-05/2015
College of Arts and Sciences
New York, New York
Bachelor of Arts, double major in Journalism and Music
Frequent contributor to school newspaper, Washington Square News